Content Marketing Associate

Location: New York, NY

Department: Marketing

Type: Full Time

Min. Experience: Mid Level

About The Role
Over 80% of all theater ticket purchases begin with a search engine inquiry. We rank on Google in part
by writing high quality content pieces on pertinent news in theatre, culture and the arts and promoting
those articles around the web. This role is focused on supercharging those efforts, specifically through
link building: email outreach to promote our content and gain links to our assets.
You will be driving the outreach efforts for our team and serve as a thought leader in the installation and
use of 3rd party tools to maximize your productivity and the number of quality links you can place each

What You’ll Do

  • Link Building. Promote our articles, guides, and content through concerted email outreach to get relevant websites and authoritative publications to link to our site.
  • Develop SEO Strategies. Determining what methods will work best to promote an article or
  • project, and making sure we get useful information from our research team.
  • On Page SEO. Making sure our articles are optimized for both search engines and web readers.
  • Outreach Projects. Trying out new outreach methods and experimenting with existing methods
  • to improve our results and find new link building strategies we can potentially scale.
  • Relationship Building. Familiarize yourself with one or more online niches, so that we have a
  • reserve of friendly bloggers and publishers we can collaborate with. Identify key influencers and
  • start conversations with them. Maintain these relationships to produce positive results for both
  • parties.
  • Respond To Media Requests - Analyze media requests for comments on small business related
  • topics. Work with in-house experts to get feedback and draft response.

About you

  • 3+ years’ experience in Outreach / SEO
  • Thrives in high-accountability, fast-paced, and goal-driven work environment
  • You should be familiar with basic SEO outreach strategies, tools, and tactics
  • Experience using basic SEO tools: Screaming Frog, Ahrefs, Majestic, (Google Analytics a plus),
  • Scraper, ASQ (advanced search queries), SQL, Excel
  • Ability to pivot quickly to obtain business goals and needs on a weekly, monthly, and quarterly
  • basis
  • Consistently identify new and useful content for our readers/customers through competitor
  • analysis, industry trend research, and industry expert research
  • Creating, analyzing and understanding current & evolving content trends/needs for the business
  • Take ownership of the ideation, creation, implementation, and execution of outreach campaigns
  • Maintain a strong pipeline of content and prospects
  • You have strong written communication skills.
  • Organized in thinking, planning and presentation (oral and written)

This is a full-time position based out of our office in Soho, New York.

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